Dairy QueenAttorney Albert Cohen called the Dairy Queen on South Avenue "part of the fabric of the community for 40 years" as he presented the signage application to the board last week. Donna Albanese-DeMair, whose family has operated the popular business, appeared with Jeff Spelman, proprietor of The Coffee Box to tell why the new signage is needed.
The Coffee BoxThe building that houses both businesses is set back 100 feet from the street, which was not a problem until a developer received approval to build a 15-unit apartment building next door, all the way out to the sidewalk. The signature red roof of the Dairy Queen will not be seen by west-bound drivers. An existing street-side sign for the DQ and the new business, The Coffee Box, would also be harder to see.
Though bound by requirements of the Dairy Queen franchise, Albanese-DeMair worked out a plan with the board to alter the signage for more visibility.
The board allowed one year to complete the work, by which time the two businesses may have a lot of new customers who will only have a short walk for lattes and croissants or the latest DQ treat. Eleven properties were acquired and cleared to make way for 212 new luxury apartments right across the street.