Monday, October 17, 2011

Party Supply Store Opens on South Avenue

If it's party time at your home or school, it's time to visit A&B Party Supplies on South Avenue.

At least that's the mindset owner Andy Fredas hopes to instill in potential customers since he opened his new store next to Dairy Queen. The synergy of being next to the popular purveyor of ice cream cakes and more for special occasions is already working in Freda's favor, he said.

Freda was in the party supply business 20 years ago in Brooklyn, N.Y. before Party City came along and sent him on to other endeavors. He is full of hope that his new store will find favor with local families for celebrations and holidays, and has already signed up up schools in a plan that includes a 20 percent donation back to the institution.

Halloween is coming up and soon and Freda is ready with decorations, trick-or-treat bags and other themed items.

Party goods come in all colors, for coordinated tableware and cups. The store has balloons for every occasion, as well as gift bags, tissue paper and ribbon. Freda will deliver supplies on one-day notice for items in stock and a bit longer for special orders.

Mickey Mouse is on the scene to delight the kiddies while parents browse.

Thanskgiving will be here soon and Freda has all the themed products to make the day extra-festive.

Since opening on Aug. 1, Freda has started to build a customer base. He said his kids have set up a Facebook page for the store. He is hoping the impending reconstruction of South Avenue will not slow down the launch of his business and Dairy Queen owner Donna Albanese said merchants will be working with city officials and the contractor to minimize the impact.

The store is located at 1359 South Avenue. Call (908) 754-0575 or stop by Monday through Friday from 10 a.m. to 8 p.m., Saturdays 10 a.m. to 6 p.m. or Sundays, 10 a.m. to 4 p.m.



  1. I've been to the store. The owner is very accommodating and will special order for you also. It was very neat and organized and had the latest character merchandise. I hope it's a success.

  2. Unfortunately for Freda they are removing the bump-outs. Cars will be driving so fast down South Avenue that the occupants won't even see his store. I wonder whether Dairy Queen's Donna Albanese told him that too.

  3. @1:19 p.m.: A lot of places on South Avenue are destinations for eating or shopping. Maybe his shop will become one. Sounds like you will miss the bump-outs.

  4. I have to say, I am tired of stores that all carry the same stuff and ZERO customer service!!!...Andy made my party such an easy thing to enjoy with all his suggestions and the products to make it happen!!!!