At least that's the mindset owner Andy Fredas hopes to instill in potential customers since he opened his new store next to Dairy Queen. The synergy of being next to the popular purveyor of ice cream cakes and more for special occasions is already working in Freda's favor, he said.
Freda was in the party supply business 20 years ago in Brooklyn, N.Y. before Party City came along and sent him on to other endeavors. He is full of hope that his new store will find favor with local families for celebrations and holidays, and has already signed up up schools in a plan that includes a 20 percent donation back to the institution.
Halloween is coming up and soon and Freda is ready with decorations, trick-or-treat bags and other themed items.
Party goods come in all colors, for coordinated tableware and cups. The store has balloons for every occasion, as well as gift bags, tissue paper and ribbon. Freda will deliver supplies on one-day notice for items in stock and a bit longer for special orders.
Since opening on Aug. 1, Freda has started to build a customer base. He said his kids have set up a Facebook page for the store. He is hoping the impending reconstruction of South Avenue will not slow down the launch of his business and Dairy Queen owner Donna Albanese said merchants will be working with city officials and the contractor to minimize the impact.
The store is located at 1359 South Avenue. Call (908) 754-0575 or stop by Monday through Friday from 10 a.m. to 8 p.m., Saturdays 10 a.m. to 6 p.m. or Sundays, 10 a.m. to 4 p.m.